Branding - Mums on the Run

I want to share with you a branding project I've been working on lately for Mums on the Run UK. When Leanne got in touch via twitter I was so pleased. As mum to a young toddler I know how hard it is to keep fit with a little one... whether it's finding the time to exercise or resisting eating chocolate every time they cry!! Mums on the Run is a community of females who all offer advice and encouragement - check out that Facebook page here.

Leanne had a clear idea that she wanted to incorporate the Union Flag within the branding. It was important the logo looked sporty without being overly feminine. The middle circle acts almost like a running medal that can be used individually if needs be.